Lisa,
In your initial reminder email, perhaps you could request a response either way. Let them know that your intention is not to keep bothering them. If they are not interested in placing an order at this time, they just need to respond that way. No hard feelings.
I think if you phrase your initial email that way, you could send one final reminder email to those you still haven't heard from a few days later. Some people really do procrastinate and will appreciate that one final push to make a decision.
Gina
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